Bell Helicopter stole the show at Heli-Expo 2012 in Dallas, Texas earlier this month with this Hollywood blockbuster-esque launch of its new Bell 525 Relentless model.

Regardless of what you may make of the Bell 525 Relentless - or its name - we don't think Bell could've pulled off a better unveiling than this. As the saying goes, go big or go home...

WATCH VIDEO BELOW...

Read more about Bell's latest model in the May/June 2012 print issue of Australian Flying.